- 3 Logo Sketches
- 1 Final Logo Design
- Unlimited Logo Revisions
- Final Files (PNG, JPG, PDF, AI, SVG)
- The Original, Editable File (i.e. AI)
- Black and White Versions of the Final Logo
- Brand Map as a Gift (colors and font suggestions)
- Delivery Within 3-5 Working Days
After placing an order, we will contact you to find out the details of the order. To create a logo, our team needs to know as much as possible about your company and your design preferences. To do this, please fill out a brief.
- If you already have a logo, we need to know why you wanted to change it. We need to understand what your new design is supposed to achieve.
- It is important for us to know what corporate colors you use and what color palette you would like to see in the new logo.
- You have to indicate if you have any specific images or text you would like to use in a new logo.
- In order to better understand your needs and develop a logo design, we will ask you to describe your services and/or products in detail and, if possible, send examples of logos you like.
Perhaps the most important part of the logo design process, the research phase consists of getting to know the company, the target market, the competition, and industry trends. At this stage, we’ll do the research on our own based on the information the client gave us.
Doodling and Drafting
This is where the fun part of the logo design process starts. After the designer finishes the research, it’s time to brainstorm how to make the company stand out through a new logo design. The designer will:
- Make sketches
- Create drawings
- Look for a logo inspiration
- Find an appropriate logo shape
- Determine suitable typography designs
Once the designer has enough sketches, they will choose a few of the best ones and convert the sketches into vectors.
Client Presentation & Feedback
Finally! Three or four versions of a logo came to life, and they await being presented to the client. Once we decide on three or five logo designs (depends on the package you’ve chosen), we’ll export them to a secure PDF format and send them for review. The PDF format lets clients easily view them on-screen or printed. We recommend clients view them both in print and on their monitors.
At that point, we may also add the logos onto collateral such as business cards to help clients see what the logos might look like on their marketing materials.
Even when a client likes the work, they still have some feedback and input. Agreements of the designs vary from project to project. Sometimes, the client finds one logo concept to be perfect and it’s a win-win situation.
But clients almost always want some remodeling to be made. Most changes have to do with the color scheme or typeface. An entire redesign is a worst-case scenario, but this is very rarely the case.
Delivery of Final Files
Once a designer and client are in agreement and a logo is chosen, it still needs to be exported to different formats.
We typically send clients the following file formats:
- AI for later edits
- EPS / PDF for printing
- JPEG for viewing
- PNG for web use
- Black and white versions of the final logo